A seasoned design and product leader, Amy now advises companies on a fractional basis, acting as an embedded, part-time, sleeves rolled-up leader, helping to plan and build customer-centered growth initiatives.

Get strategic growth leadership and tactical action without paying for a full-time leader.

Amy spent a decade as a design and product leader at innovation consultancy IDEO (with deep dive expertise as an design/entrepreneur-in-residence for corporate startups, design research, business design (pricing models, income models).

While at IDEO, she launched and grew a Venture Design practice, which was all about helping companies of all sizes to nurture and scale new offers. In that capacity, she would help organizations with everything from understanding and designing for customer needs through to helping them grow and strengthen their team, business model, and operating model.

After leaving IDEO, Amy was on the executive team of Old Navy, leading innovation. In that capacity, she completely re-worked and re-launched a core but neglected product, catapulting it from a mediocre earner to a growth arm.

She’s been working as an advisor and fractional leader under her own umbrella for the past several years, including supporting A16Z backed growth startups.

She can be reached at [email protected]. LinkedIn.

Amy supports at the intersection of strategic and executional. Here are some of her areas of specialty:

• Identifies target markets for new and growth products
• Creates (product) roadmaps for growth
• Determines the most robust business model to follow
• Grows your team
• Provides strategy
• Provides connections

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